Visual Merchandising

Francesca’s brings local Gameday and Preppy in the City near you for our guests pre-fall and back to school shopping.

The main collection of the new floorset at Francesca’s is called Global Traveler which consists of neutral color top and bottoms along with neutral color dresses was designed for women who love to chase the sun, love making memories and those who are free-spirited to believe that the journey is just a beautiful as the final destination. While I also assisted re-merchandising our previous collections runs and expended our clearance runs.

As a representative for Storia at Atlanta Apparel through AFA Staffing, I played a key role in creating an engaging booth presence. The visual merchandising displays I helped to curate were designed to immediately capture buyer attention and effectively communicate Storia’s brand aesthetic. Mannequins were carefully styled to showcase key pieces from the Spring collection, the vibrant energy of the Summer line, and the sophisticated transition to Pre-fall. These strategic displays successfully drew attendees into the booth and sparked interest in Storia’s diverse seasonal offerings.

Myself and my fellow classmates Zoe Schwartzman had an amazing opportunity to collaborate with Shakedown Street a local thrift store on Main Street in Oneonta, NY to do a window display as part of a Community Engagement Project with local businesses in the Oneonta community. Our window display theme was Winter Holidays

May 9th, 2023, done by Cheyenne Reed, Noelle Soren, Nicole Repp, Alexis Gallant, and Samantha Kaufman. The intent of this project was for my Advanced Fashion Merchandising class. We had to create a visual display case and we did an abstract maximalist city life theme. Our display represented the abstract art and maximalist style that comes from the inspiration of NYC in spring time.